March - June 2012 a collection of online reference sites and links will be posted here.

An edited and selected compendium of interesting further reading to accompany the professional practice module will be posted here.

Tuesday, 27 March 2012

Maps - accuracy vs information

you have been charged with the production of a map that illustrates the  
contemporary animation scene in Europe.
Maps do not have to be topographically accurate.
there are new forms of maps, - data mapping, check out this;
this animation of daily wealth distribution for example, shows the percent of the world living on less than a dollar a day to those living on $200+ per day...
old form of maps, where the information is exaggerated for legibility rather than accuracy.
lots of examples here the worldmaps blogspot...

to consider on your map. towns and locations of Animation festivals. Locations of animation Schools.
Cities and towns that have a good animation reputation/ media industry/ reputation.

Saturday, 17 March 2012

FOMO and going dark

research by JWT to study a phenomenon called FOMO, fear of missing out, and how they can capitalise on this with branding and marketing.
the full document can be downloaded called Fear Of Missing Out – Updated March 2012.

my interest in this is the Fear of missing out is diluting full attention to working hard and putting a good shift in.

this seems especially so when working at a CPU that has also internet connection.

I would be keen to know how many of you all 'work' and are connected at the same time? how many of you communicate socially during work sessions? what does this communication entail?

Another expression I heard recently was via a writer, who says he deliberately 'goes dark' to get his work done. it made me laugh when his dark time was only an hour and a half. I forgot to ask how long his connected time was when he was back on...

but the gist of this is the same, Going dark and FOMO is a form of trying to control and discipline emotional and social need over creative work output. It is a new interference to work production where an element of good production is concentration and getting into a zone with the work. it is, in my opinion less easy now to get into that zone of production when there is so much attention seeking from others publishing tittle tattle all the time, and the threat of missing out tempts one out of the dark, to connect, and to see, and to comment and to join in.

this is just a beginning  - I have noticed that students are not fully immersed as was once possible. I feel we all have to learn to moderate this connectedness and temper broadcasting and receiving this noise from everyone else, especially whilst trying to attain a sublime working state where the work-flow is strong and uninterrupted.

Monday, 12 March 2012

Tuesday 13 March

Tuesday 13 March

I have to be away. The Morning session I want you to continue to investigate the country you chose last week. see class session report for more details.

The afternoon session - starting at 2.00, Chris will be giving a talk on Creativity and Employ-ability, that I think you will find of value.

vesica-piscis. what a powerful form.


On Monday and Tuesday evenings, the planets Venus and Jupiter will appear just 3 degrees apart in the western sky. The gap has been narrowing since last month.
The two planets are visible every night at twilight. Venus is brighter because of its relative closeness, compared with super-far-away Jupiter.

Friday, 9 March 2012

UWE and RTS student awards

this is pretty impressive. the awards take place on the 14th March
The judges nominations
The Avenue to Freedom
Aodh Breathnach, Rosie Adkins - UWE
The Fountains of Caracas
Camille Britto Reale  - UWE
Three Peaks: How Hard Can It Be?
Ben Appleby  - UWE

Thom Phelan Isaac,  McCardle,  George Lewis - UWE
Dan Gittens, Jack O’Dowd -   UWE
Will and the Worry Dolls
Max Clendaniel, Dan Gardner, Caitlin Elliot - UWE

David Dymond – Bristol School of animation UWE
You May now
Dane Winn / Daniel Keeble
Bristol School of Animation  - UWE
Sharifah Nadia  Syed Ahmad 
Bristol School of Animation - UWE

Tuesday, 6 March 2012

Monday, 5 March 2012

The Lorax, Seuss, Chris Meledandri, Freleng, DeVito and France


1972 animated version (25 mins)
by DFE films, Friz Freleng and David H. DePatie. (Freleng and Chuck Jones would dominate the Warner Bros. studio in the years after world War II, and Freleng would later hook up with DePatie and produce the Pink Panther show, amongst others 1963 - 85).

* the biggest opening for a nonsequel since the Tim Burton Alice in Wonderland ($116.1 million), exactly two years ago;
* the biggest opening for an animated feature since Toy Story 3 ($110.3 million) in June 2010;
* the biggest opening for a movie based on a Seuss book, beating Jim Carrey’s live-action How the Grinch Stole Christmas ($55.1 million in 2000), Mike Myers’ live-action The Cat in the Hat ($38.3 million in 2003) and the animated Horton Hears a Who!, also voiced by Carrey ($45 million in 2008) — though, factoring for inflation, The Grinch would top The Lorax in real dollars; and
* the biggest opening for a nonsequel animated feature since The Simpsons Movie ($74 million) in July 2007. If you disqualify that transfer of a behemoth TV franchise as an “original,” then The Lorax‘s loot could top the first-weekend grosses of the Pixar CGI movies The Incredibles ($70.1 million), Finding Nemo ($70.3 million) and Up ($68.1 million) — though, again, not in real dollars. We’ll have a clearer view of The Lorax‘s weekend accomplishments when final figures are issued Monday afternoon. ...
figures from the TAG blog (TAG = the animators guild)

review and trailer - (sheknows)

from the NYTimes July 2010 ... "For the French company, called Mac Guff Ligne, “The Lorax” is a chance to build on the success of “Despicable Me,” a three-dimensional animated film that has been the surprise hit of the summer at the U.S. box office, generating more than $130 million in sales in little more than two weeks. Mac Guff did the animation work for “Despicable Me,” which was produced by a Universal affiliate, Illumination Entertainment". 

article about and with Chris Meledandri  
"Chris Meledandri is the founder and CEO of Illumination Entertainment, the studio producing The Lorax, best known for the 2010 hit Despicable Me. Before forming Illumination in 2007, Meledandri led Blue Sky Studios, which had notable box office success under his tenure with Ice Age, Ice Age: The Meltdown, The Simpsons Movie, and Horton Hears a Who!. He is indisputably one of the biggest names in computer-animated film-making."

Thursday, 1 March 2012


A good starting point for search into near Europe
animation scene. Pick a country. search for their commercial, educational, and artistic centres. try for capital cities, and also secondary cities. Look for 'boutique' animation studios. Boutique was an expression originated to describe independent studios producing variety projects, they are smaller scale SME (small to medium Enterprises) than the larger studios (Dreamworks, Pixar, Disney Etc). A small enterprise is up to 50 employees, micro enterprise is up to 10. you may wish to investigate micro business funding and support available.
rather nice open brief from 2009 ~